I'm on my way home to Ft. Collins, CO and thought I'd take a few minutes to jot down my overall impressions of the Where 2.0 Conference this week in San Francisco. In general, I found the conference to be very interesting. Interesting mostly because it offered a different perspective for me about the new world of geography on the web. You see, apparently, I am what is now called a "Paleogeographer"...you know, someone who actually has a background in geography and GIS. I'm OLD (well, not really, but in the world of Where 2.0...I'm old). Then there are the "Neogeographers", folks who have recently discovered the value and linkage between social networks, photos, and other "data" and geography, or more specifically, location.
I'm not crazy about the two terms "Paleos" and "Neos", and I'm not crazy about the apparent dividing line between the two "camps". The terms were thrown around a lot this week, and I don't find them to be constructive in the slightest. I really think both sides have a great deal to offer and would be well off to start collaborating with each other to bring the "Geoweb" to it's full potential. While it was interesting to watch this little battle of the camps play out at the conference, I think the smarter kids in the room get it that we all need to collaborate to bring out the best of both worlds and go well beyond where "Where" is now. To some degree, I think this is starting to happen. We saw Jack Dangermond CEO of ESRI (a "Paleo") share the stage and talk about new collaborative efforts with John Hanke of Google Earth (a "Neo"). It was a big step and one that I think both the "Paleos" and the "Neos" should try to emulate.
One of the things I liked about this conference is that it showcased the simplicity of design in web based geographic applications. Not simplicity in functionality....simplicity in design. Many of the demos clearly illustrated the simpler is better mantra. One- or two-click answers to specific questions. Good interface design, ease of use...front and center. I think many of today's GIS "web developers" could take a page out of this book and put it to very good use in simplifying and streamlining our sometimes cumbersome and bulky web-based mapping applications.
One of my concerns at the conference was that although there were many interesting applications demonstrated over three days, many of them started "looking" the same by the end of the conference. What I mean is, there appear to be many solutions for the same simple problems: connecting social networking to mapping, geotagging photos, Google Maps/Virtual Earth pushpin applications. While I find tons of value and potential in all of these areas and am very excited about the possibilities that can be derived from each of them, I'm having a hard time distinguishing one effort from another. This is clearly my opinion only, but it really reminds me of the dotcom boom all over again. Lots of people scurrying to a happening party, all hoping they're going to be the next big thing, but all solving the same problem. I personally believe that what we'll see happen over the next few years is a proliferation of "location based" and "location powered" sites all offering very similar solutions. Natural selection will weed out the top solutions who will survive (or be subsumed by one of the big boys) and the rest will quietly fade away. Seems like the new progression of lifecycle models ever since the dotcom boom.
What I am excited about is the rise of numerous crowd sourced data projects. It has always been my contention that local geography and micro/personal geography was missing from most standard "geographies". These localized, micro-geographies can't be built by just anybody, they have to built by the people who live, work, and play in those locales if they are to have any meaning and relevance. So, I'm very psyched to see lots of local crowd sourced projects encouraging exactly this sort of behavior. I think in the past two decades, people have lost their sense of "place" and their connection with their own geographies and these efforts are breathing new life into communities by helping people reconnect with their local geography. I know this sounds very touchy-feelie, but it's important and I'm glad to see it happening.
Finally, I'm really excited about some of the Open Source platforms and frameworks being developed for "GeoWeb" applications. I think that the growth in this area will help fuel serious innovation and advancement in web-based mapping applications. I don't mean to slight ESRI here, but their sometimes cost-prohibitive license model has effectively priced out smaller organizations, agencies, and consumers from playing in the world of the Geoweb. I think that to some degree, this has had a chilling effect on innovation in the Geoweb space. I think this is what really has spurred folks to start building open source frameworks for Geoweb development. As a consulting geospatial development shop, I'm really excited about putting some of these open source tools to work for our clients. I think that for us, the combination of ESRI's suite of tools in addition to these open source tools will give us a complete range of solutions we can offer to clients with a wide range of pricing and licensing options. I believe in the end, this allows us to provide the right solution to any client in a cost effective manner.
THE DESPERATE PLEA: As an aside, I have to address presentation styles once again. This is not really a rant or anything specific to Where 2.0, but as usual at a large conference, we saw our fair share of RBP's: Really Bad Powerpoints...and Keynotes (Apple people, you're not immune from this). So, once again, I am making a plea that anyone...ANYONE...who is going to give a presentation to please, please, please read Garr Reynolds' most excellent book on presentation design and skills called Presentation Zen. It's short. it's concise. It WILL help you. And we'll all be much happier at conferences if you do. End of rant...apologies...kiss kiss hug hug...we're good now.
So, that's my take on Where 2.0. We hope to be at Where 2.0 again next year and I hope we see more "Paleos" there next time. Not because I want to hang with my Paleo-homies, but because I think there is a lot we can lean if we all start working and living together with the new breed of Geoweb developers. See you next year.
If you were unable to make it to Where 2.0 in San Francisco, lots of the talks have been recorded and are available on Blip.tv. If you want to check out the videos, cruise over to http://where.blip.tv/. And, if you're looking for another excellent wrap-up article, check out my compadre Dave Bouwman's site...he's got a few good insights about the conference up there too.