John Hanke, Google.  "300% growth in places with annotations on the web in the last year.  Geotagged web content is rapidly growing."

Highlights

Announced launch of new GeoSearch API official today. 

"The Power of Open": Announced KML as official open standard from OGC (actually happened about a month ago). 

The "Dark Web" of the GeoWeb...GIS data.  The web hasn't had easy access to it.  What is Google doing about it?  Reaching out to an obvious partner...you got it...ESRI.  Jack Dangermond joined John Hanke on stage to discuss context of GIS data on the web.  Jack: "The GeoWeb is evolving.  We are engineering ArcGIS Server 9.3 to be more pluggable for mahups, etc."  How? "Open MetaDirectory Services, KML OpenService to allow integration with web/consumer apps, building Javascript, REST, and Flex API's so 9.3 can be mashed up." 

Jack did a bunch of "mashup" demos with John using KML and several web services.  A very cool one was about climate change from The Nature Conservancy.  They also showed wildfire mapping in California with realtime information updates and dynamic evacuation routing.  It was good to see some real analytics and contextual GIS on the web.  While all the cool new social media mapping stuff on display at Where 2.0 has been interesting to see, these demos appealed to the GIS Analyst deep inside of me.  The work Jack demoed was very meaningful and that's what really matters.